A Little About Us

& a Little Bit More

About the 4th Street Promenade

104th Street is…

[sws_grey_box box_size=”420″]A sophisticated neighbourhood in the heart of Edmonton that offers an urban atmosphere in which you can admire the arts, fine food, and unique boutiques. It’s a welcoming environment: once you get here, you’ll want to stay and enjoy quality time in a Downtown oasis.[/sws_grey_box]

Our Vision

[sws_grey_box box_size=”420″]To develop a cosmopolitan neighbourhood that not only meets but exceeds the needs of its residents and businesses. 104th Street will become a desirable place to be — a differentiated and distinguished destination to live, work, and play.[/sws_grey_box]

Mission Statements

  • The committee stands to advocate on behalf of the stakeholders on and around 104th Street — be they residents, businesses, or visitors — on issues that affect these stakeholders (safety, cleanliness, etc.)
  • To promote local talent, locally grown food, and locally-based independent businesses.
  • To plan and facilitate events through the board’s, residents’, and businesses’ existing networks.
  • To build a stronger sense of community through the creation of a cultured and vibrant neighbourhood.
  • To collaborate with stakeholders toward common goals. Only through the continuous engagement of all stakeholders can relationships be cultivated.
  • To position 104th Street as the gateway to the proposed arena and entertainment district.


We aim to bring the people together to ensure:

  • Social responsibility – recognition of and attention to the concept of social justice
  • Economic growth and the support of independent business
  • Environmental sustainability – LEED Gold Certification
  • Recognition and celebration of Edmonton’s history — the buildings on 104th Street are living examples of our shared heritage. It is the wish of the committee to incorporate and preserve these historic icons as the promenade evolves.